PPC (Pay Per Click) :
Before we give a defintion of PPC, we give a quick definition of the web advertising, also called online marketing is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. PPC is an web advertising model used to direct traffic to websites in which advertisers pay a fee to publishers when the ad is clicked.
The most popular forms of PPC is search engine, advertisers bid for on keyword that is related to their business offering. For example, the keyword "PPC" if we bid on it, our ad will be on the top spot on the Google results page.
The search engine has to be paid with a small fee every time the ad is clicked, sending a visitor to a website.
However, websites can offer PPC ads, Websites that use PPC ads will display an advertisement when a content site displays relevant content.
The most popular forms of PPC is search engine, advertisers bid for on keyword that is related to their business offering. For example, the keyword "PPC" if we bid on it, our ad will be on the top spot on the Google results page.
However, websites can offer PPC ads, Websites that use PPC ads will display an advertisement when a content site displays relevant content.
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