What is CPA ?
CPA "Cost Per Action"
is a strategy that allows an
advertiser to pay for a
specified action from a
prospective customer pricing
model where the advertiser
pays for each specified action, for example :
- Review Website : They will then give you an introduction to each product, a review of the products performance and then usually a star rating out of five. Each of these products will usually be ranked in order and all will contain links to either a personalized landing page (introduced below) or direct to the merchant.
- Sales/Landing Page : This site is usually more of a direct sales page and will likely introduce a plenty of information on the product that it discusses. It will typically be a very hard sale and work hard to get it’s reader either clicking through to the merchant there and then or at the very least signed up to the site owners. Some sales pages will actually try to do both of these things, though it can often be beneficial to have one direct path through a landing page.
- Splash Page : This is usally content light and will have flashy graphics with some punchy headlines and copy to encourage readers to input their details (name, E-mail) or click through to the merchant. Product information is usually minimal and these types of pages are often reserved for products that need little explanation or are already famous competition for an iPhone or Macbook.
- Quiz / Fun Landing Page : Similar to the spash page but even simpler. There will usually be a question with answers that can then be clicked on through huge domineering buttons. Sometimes some sort of game may be used in page of this style and it is definitely not the kind of page that someone will be revisiting. It’s only purpose is to get that click-through and get it now.
advertisments shown.
The publisher is the one who gets the money for showing
the ads.
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