A landing page is the web page people land on when coming to your website. However, when used in marketing it refers to a page that prompts one desired outcome or result, to capture someone’s details so you can keep contact by email and build a relationship with them through a follow up funnel. That means everything about your landing page needs to be geared towards politely nudging people into taking that desired action.
Why should I use a Landing Page ?
The fact is that email marketing is still one of the most effective forms of marketing and is generating billions of dollars of revenue worldwide. According to Amy Power in an article for Business 2 Community, up to 42 percent of e-mails opened are on a smartphone. Perhaps this is because the push notifications compel us to open our emails more often on our mobile devices. If you want your slice of the pie, once you have set up your email marketing software, you need to look at how you are getting people onto your list – having a landing page to direct people to makes their decision easier by limiting distractions and prompting their sign-up.
EmoticonEmoticon