What is CPL ?Cost Per Lead (CPL) is an online advertising, the advertiser pays for an action (sign up) from an interested consumer in the offer.
The consumer has to enter his informations.
Cost Per Action (CPA) is a strategy that allows an advertiser to pay for a specified action a prospective customer pricing model where the advertiser pays for each specified action
What is CPA ?
The differences between CPA and CPL is in CPA campaigns, the advertiser pays if the consumer has enter his credit card and buy. Concerning CPL is for brand marketers because the interested person has to enter just his informations.
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